Bound to Prosper helps ambitious, people-centric brands through creative strategies, messaging, and the right combination of PR and marketing. We use industry leading analytics and reporting that considers awareness and engagement measures like reach, CPT, impressions and likes but also Share of Voice, 5 star messaging and sales links.
Creating a successful PR campaign means having the right data and insights about your market, competitors, media and audience to create a robust strategy.We always put the ‘person lens’ to data and insights so they are translated into something meaningful to people so your creative strategy whether targeting B2B or B2C feels entirely relevant.
Knowing what to say and how to say it and with what media is essential in building a personal profile for leadership teams within brands whether it’s in anticipation for a funding round or to build brand awareness in vertical sectors, From opportunities on Forbes to The Times to devising Linkedin content programmes, we work with Execs to identify key industry topics and then set to work creating messaging and ‘the story’ to be placed in top tier media.
We know the difference between a good press office and an incredible one and when it comes to digital PR we have a proven track record of creating the very best high domain authority, backlinks PR content that drives to your brand channels and goes to show that PR can drive sales. Our press office approach starts with a media audit and media relations strategy alongside a programme of the strongest and most qualified news gen. announcements, brand and product stories that you can own. We build brands based on hard hitting coverage, a tailored approach and second to none media contacts.
Our forte is our smart creative thinking that integrates the full spectrum of channels to make the most of your campaign or launch - building huge awareness and a real talking point. From guerilla PR Stunts, to brand takeovers, to awesome launch events, to campaigns that traverse social, website, IRL events, celeb activations and hard hitting research.
Whether we are creating co-branded partnerships, looking to engage a celebrity brand ambassador or want to work with KOLs (key opinion leaders) we’ll handle negotiations, contracting and execution of the partnership across channels.
We know firsthand the power of a great influencer programme. We’ll tap into our extensive and established relationships with influencers to promote your brand with authenticity. Using industry tools like Klear and Brandwatch we recommend the right influencers, negotiate and contract them to curate content that allows your brand and products to connect organically.
With start-to-finish strategy development, content creation, platform and community management, your social channels are in good hands. Our social media team drives engagement to grow your target audience, increase leads and reach new followers.
From Xmas in July showcases, to industry roundtables, to lifestyle panel discussions to demo’s, tastings, openings and press events, we create memorable brand experiences that generate an ROI through social and press engagements.
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