Three Spirit Drinks are a non-alcoholic botanical elixirs and wines which has helped define the functional drinks category as people look to wellbeing drinks in place of alcohol. PR usually isn't a quick win, as press relationships need to be established and timing is important but Three Spirit needed a concise and results driven push pre-Christmas to capitalise on festive coverage so time was of the essence.
We set to work on a fail safe media relations strategy, focusing on the top tier, audience targeted media and we set to work utilising our excellent contacts and smart angles. We secured a clean sweep of standout, well messaged media placements to help drive pre-Christmas sales across drinks reviews, gift guides and drinks trends piece with over 20+ pieces of top tier coverage and an FT alcohol free award to see Three Spirit into the new year. “The Bound to Prosper team hit the ground running, securing quality pieces of coverage in the right press against a tight turnaround. Simply put they delivered above and beyond and worked brilliantly as part of the team. I’d absolutely recommend them to any brand wanting to make an impact” - Founder, Three Spirit Drinks.
Total reach
Quality feature led pieces
Cost Per Thousand
Alcohol-free award
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