Creating awareness at the speed of light with our Press Office

The Challenge

Lightspeed is a global ePOS commerce platform that powers businesses in the hospo and retail. Tired of the same old press office results they were getting from their previous (big!) agency, they wanted a PR team to take them to the level of exposure by combining a consumer lens to their B2B brief.

The Solution

We’ve created an insights led press office strategy that ultimately puts the emphasis on Lightspeed’s customer’s, customer - positioning Lightspeed as a thought leader in industry press on the hot topics that impacts those industries, telling the unique stories of their customers as well as building huge awareness for Lightspeed as a brand in its own right across nationals and business press.

The Results

514M +

Reach

113%

Coverage exceeded by Q3

59%

of coverage in Q3 secured in new media titles

Want to talk about working together?

Let's chat